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How to Track Cliniko Bookings in Google Ads (The Right Way)

Book an AppointmentPatient nameService typePreferred date & timeConfirm BookingCliniko Booking SystemGOOGLE TAGMANAGERGOOGLEANALYTICS 4conversions importedGoogle Ads DashboardConversionsCost per acquisitionBooking confirmationsBookings142CPA$24ROAS4.8xBooking confirmation trackedCampaigns optimising for real patientsTrack what actually matters – real patient bookingsCliniko – Google Tag Manager – GA4 – Google Ads Google AdsClinikoConversion Tracking5 min read  ·  May 2026 Quick AnswerClinics using Cliniko can track […]

Internet Market Today has been named a 2025 Google Premier Partner

We are thrilled to announce that Internet Market Today has achieved 2025 Premier Partner status in the Google Partners program – https://www.google.com/partners/agency?id=4562850047 Our team of experts provides search engine marketing for clients globally. In February, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of […]

Common Google Ads Mistakes and How to Avoid Them

Despite its effectiveness, many advertisers make costly mistakes when running Google Ads campaigns. Understanding these pitfalls can help businesses avoid wasted ad spend and improve campaign performance. Common Mistakes and Their Solutions 1. Using Broad or Irrelevant Keywords Many businesses choose broad keywords that lead to unqualified clicks. Instead, focus on specific, high-intent keywords that […]

The Role of Google Ads in Local Business Growth

Local businesses must leverage digital marketing to remain competitive in today’s digital-first world. One of the most effective ways to attract nearby customers is through Google Ads. When executed correctly, Google Ads can drive foot traffic, increase phone calls, and enhance online visibility. How Google Ads Helps Local Businesses 1. Geo-Targeting for Precision Advertising Google […]

Maximizing ROI with Google Ads: A Strategic Guide

Google Ads is one of the most powerful advertising platforms for businesses of all sizes. However, to get the best return on investment (ROI), you need to have a well-structured campaign. Many businesses struggle to optimize their ad spend, leading to inefficient campaigns and wasted budgets. In this guide, we will explore strategies to maximize […]