Google Partner Agency
Your clinic's bookings are happening. Google Ads just can't see them.
Booking through Cliniko, Nookal or another online system? Google often never hears about those bookings. I fix your conversion tracking so every booking is tied back to the ad that drove it.
Illustrative example of a common tracking gap
Free 30-minute call. No obligation. Just a conversation.
Why Cliniko, Nookal and other booking systems break Google Ads tracking
It isn't your ads and it isn't your clinic. The booking simply happens somewhere Google can't watch.
A patient clicks your ad
They land on your website and Google records the visit.
They book on another domain
The booking form lives on Cliniko, Nookal or your booking software's site, not yours.
Google never finds out
No conversion is recorded, so the ad that earned the booking gets no credit.
The result: you can't tell which keywords actually fill your diary, and Google's automated bidding has nothing real to learn from. Money goes to clicks that look busy instead of clicks that book.
What I set up, and how I prove it works
A clean, tested tracking setup built on the tools Google and the industry use: Google Tag Manager, GA4 and Google Ads conversion tracking.
Google Tag Manager setup
One tidy container on your site that controls every tag, so tracking doesn't depend on a developer.
GA4 booking events
Booking completions captured as proper events, including across the jump to your booking system.
Google Ads conversion import
Real bookings fed back into Google Ads so reporting and bidding use what actually matters.
Test bookings to verify
I make real test bookings end to end and confirm each one lands in Google Ads before I call it done.
"I have used the services of Amit over the last 12 months and have noted a major increase in new patient referrals from his AdWords and SEO work. I can't thank him enough for the difference in how busy the practice is."
- Google Partner agency
- Google Ads Certified Expert
- 10+ years of hands-on PPC
- Healthcare, e-commerce and local service accounts
- Upwork Top Rated Plus, 100% Job Success
You'll speak with me, not a salesperson
I'm Amit Jha, founder of Internet Market Today. I've been managing Google Ads since 2012, and I've run IMT as a Google Partner agency since 2013, working with clinics, e-commerce stores and local businesses in Australia, the US and beyond.
Tracking is where most clinic accounts quietly go wrong, and it's the first thing I check. On the call I'll look at what your ads and booking setup are doing today and tell you plainly what's broken and what it would take to fix it.
Amit JhaFounder, Internet Market Today
Book your free 30-minute tracking check
Pick a time that suits you. We'll go through your setup together and I'll show you where bookings are being missed.
- A plain-English diagnosis of what Google can and can't see
- A clear list of what needs fixing, whether or not you hire me
- No pressure and no obligation
Questions clinic owners ask
Will this work with Cliniko, Nookal or my booking system?
In most cases, yes. Cliniko, Nookal and similar platforms all send patients to a separate booking page, and that's exactly the situation I solve. On the call I'll check your specific setup and tell you what's possible before you commit to anything.
Does this affect patient privacy?
Tracking records that a booking happened, not who the patient is or why they booked. I don't send patient names, contact details or health information to Google or Meta, and I'll walk you through exactly what is and isn't tracked.
How do I know my tracking is broken?
Common signs: Google Ads shows zero or very few conversions while your calendar is filling up, your cost per conversion looks wildly high, or you can't say which campaign or keyword produced last week's bookings.
Do I have to change my ads or my booking software?
No. The fix sits between the two. Your campaigns and booking system stay as they are, and tracking is added so they can finally talk to each other.
Is the call really free?
Yes. It's a 30-minute conversation where you'll leave knowing what's wrong and what to do about it. If you'd like help fixing it, I'll quote you separately.
Do you only work with clinics in Australia?
Most of my clinic clients are in Australia, but I work with healthcare and local service businesses globally. If you run Google Ads for a clinic and use an online booking system, the call is for you.
Stop paying for clicks you can't measure
Thirty minutes is enough to find out what Google is missing.
Book your free tracking check